EVERYONE IS SEARCHING
Imagine everyone in town walking down the street with a sign on them saying “looking for a new truck”, or, “need crown work done on my tooth”, and you being a car dealer or dentist, or any other business, going up to them with your card saying you have exactly what they are looking for and for them to come visit you.
Wouldn’t that make business easy, knowing what the customer is interested in? Well, that is the basis of advertising on Google.​
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Google Search Ads work by people searching for information, or voicing questions about products or services they are looking at buying. We can target only the relevant searches to your business, so that we aren’t wasting money like you would be canvasing the general population with newspaper ads.
Think of something that someone might search on Google with regards to your business, let's use a car dealer for example. If you're selling used cars, you want to be seen by people searching for used cars, so we create ads for the different types of inventory you carry, and if someone in their city searches “used cars in edmonton”, we capitalize on that moment to get in front of them, talking about your selection of vehicles, showcasing your pricing & offers, and other info to get them to consider you. The person sees your ad as a relevant option, clicks it, and goes to your site to learn more about your products & services, from there maybe they call or fill out a form, or see what they need and come down to the store. Maybe the seed is planted for later, but whatever happens, you got the attention of a relevant person through your ad.
HOW MUCH DOES IT COST?
The beauty of advertising on Google is you only pay when someone clicks your ad. Imagine if you only had to pay the newspaper every time someone physically brought in the newspaper, it would be great right? You aren’t wasting your advertising dollars on people that aren’t interested. You show your ad to relevant people, if they see it and decide not to click on it, it costs you nothing, you just got some free advertising. When that relevant person does click, essentially confirming their interest in what you are selling, then you are charged. So it’s a win-win.
IBA’s goal is to get you in front of the most relevant customers, to sell more!
How much a click cost is different every time, Google Ads works on an auction system, so you will have some other competitors in your market who also want to show their ads. Google's algorithm looks at all the ads, how relevant they are to the search, how relevant your website is to the search, and how much you are willing to pay for that click. Then - from all this info - decides which ad will show first, and sets a price to outbid it.
IBA works hard to make sure all the ads are as relevant as possible so you can pay less, but still get the best ad positions. Want more info on what it might cost for your business, contact us here, and we will do some research and let you know!
GOOGLE DISPLAY AND BEYOND
Google Ads is not bound to just their search platform; we can also show ads across the millions of websites across the internet. Using visual ads combining text, graphics, and video to show on websites that your potential customers might visit, we leverage other targeting signals like consumer interests and behaviors.
Sticking to the car dealer example above, someone who has been researching vehicles for sale might visit sites such as car blogs, kijiji.ca, bbc.com, or others which are available to show your ads on. Furthermore, their behavior pattern suggests to Google that they are in the market, and so as they also visit any of the millions of other big and small websites out there, we can show your ads to these potential customers to make them aware of you and stay top of mind.
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There are many options of campaign types all within Google's network, including Display, YouTube, and even cross-network campaigns such as Demand Generation and Performance Max. Using them together creates more opportunity to engage your ideal audience wherever they are!
TRACK EVERYTHING!
Where are your advertising dollars going? What is your return on investment? Which ads are speaking to your audience? We will share all this information with you!
Don’t waste money on what doesn’t work. In traditional media, you have to settle with not knowing if that radio/print/billboard ad you paid $10,000 for actually works. At IBA, everything is tracked to the furthest possible extent to show you where every single penny of your money is going. We identify what isn't working and suggest where to save budget, and increase budget for things that are bringing you a positive return on investment. We're on your side, working towards your goals.