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Advertising Strategies
Thanks, But No Thanks: When Recommendations Don't Help
Logging into any ad platform lately means getting bombarded with popups and notifications. You get used to it, and dismiss them without...
3 days ago3 min read
Why You Don't See Your Search Ad, and How That May Be a Good Thing
One of the most common questions anyone who runs Search campaigns (such as those on Google Ads ) will receive is: “Why didn’t we see our...
Apr 104 min read
Ad Placement: When To Speak Up
Have you ever gone to a restaurant and they sat you at a table you didn't like? Maybe it was wobbly, next to a busy doorway, with the AC...
Apr 72 min read
Branded Search: Do or Don't?
"Should I bother bidding on my own business name in search, or should I simply rely on the organic listing?" This is a classic question...
Mar 313 min read
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